August 2, 2019 - Mad Over Social

Social media today is a hot topic in itself, and any trending event or incident brought to its various sites never fail to bring people together. There is no doubt you are a SOCIAL butterfly if you are already aware of ‘Rahul Bose Banana Moment’. Are you? Great! And, since you know about the moment, there would be no surprise if I say that the incident has now become a hot-button issue. In case you have not come across this issue yet, here is a short insight of the incident. Recently, actor Rahul Bose, during his stay with a high-end hotel in Chandigarh, got charged with GST on fresh fruits (two bananas). Because the law does not allow anyone to charge GST on fresh fruits, the actor chose to leverage the powerful platform of social media, and expose the illegal collection of tax done by the hotel. The actor tweeted, "You have to see this to believe it. Who said fruit wasn't harmful to your existence? Ask the wonderful folks at @JWMarriottChd" along with a video showing the bananas and its receipt. After that, the actor opened a floodgate of humorous posts. And then, here is how it went on. In a few hours, the incident was all over the Twitter, Facebook, and other social networking sites. After looking at the buzz of this issue on social media, the Chandigarh excise and taxation department imposed a penalty of Rs 25,000 on the hotel for illegally collecting tax on a non-taxable item. It surely depicted the power of social media, but it was not all that the moment came up with! This incident provoked moment marketing by many renowned brands, including Amazon Prime, Oyo, Policybazaar, Pizza Hut, Taj Hotels, and many more. Joining the fun in no time, the marketers came up with creative ideas to promote their brand in reference to the Bose banana Moment. Here are a few examples- Amazon Prime OYO Taj Hotels Pizza Hut Aren’t these fun and crazy? As a business, you should know how you can leverage social media platforms and any trending issue in favour of your marketing. Being a reliable social media agency, our passion has always remain to give the most out of social media marketing to our clients, so that they enjoy their desired success. So, let’s discuss your needs, have a cup of coffee and ahem, some bananas if you want.

Rahul Bose Banana Moment- The Power of Social Media

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Rahul Bose Banana Moment- The Power of Social Media

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