According to various metrics, around 30% of all website sessions would be conducted without a screen by 2020.
Wondering how is that possible?
It is found that a voice-only search enables a user to browse the internet without having to scroll through the sites. And, this is how it is likely to be a success-key for the brands in the future. This SEO trend is drastically improving user experience, leading to the probability of having half of the online searches made through voice search by 2020. Because of its increasing use, major search engines like Google are putting greater attention towards voice search optimisation.
Here comes a question for you. Is your website ready to adopt this new change?
Great if it is, but if not, here are a few tips to help you optimise your website for voice search.
Make sure your website loads quickly. Google has not changed its favour towards the websites that load quickly, be it any type of search. Alongside, your website should have a responsive design, optimized images, compressed files, website caching for better page speed, and reduced server’s response time.
Don’t Just Write, Speak
Let us make you clear about the difference between voice search and general search. Users often write short phrases when searching on Google. For example, if users want to search for a digital marketing company, they would probably write “top digital marketing companies” in Google’s search bar.
But, it’s quite different in Voice search where users tend to say long phrases like “what are the top digital marketing companies in the world?” For voice search optimisation, consider using long-tail keywords that sound more natural.
Start Using Featured Blocks of Content
On average, about 29 words long keywords are used in voice search. But since we know that shorter answers have better performance, how we can be assured that Google will identify the content and make users read them?
The featured snippet is the answer here! It is a summary answer from a web page, which appears just after the paid ads but before the regular search listings. Make sure you use the long-tail keywords within the featured blocks of content.
Focus on Local Searches
Around 22% of voice searches are found to be looking for location-based content. Thus, start investing in local content to make your website content voice-search friendly. For example, you can try using phrases like ‘near me’ to produce more voice search content.
There is much more to discover about voice search SEO. If you want your website to be optimised for voice search, get in touch with Mad Over Social today.